Data & Tech
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Google and Shopify are among those who have recently rolled out shiny new agentic toys.
Data & Tech
Data & Tech
Climbing gas prices could be a golden opportunity for struggling EV market
Marketing teams “should not let go of this opportunity to increase the volume of outreach to prospective buyers,” one source told us.
Data & Tech
Breaking down how to be ‘better safe than sorry’ with agentic AI in marketing
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
Data & Tech
Around half of consumers don’t mind AI-made ads: report
But AI-generated music is another story.
Data & Tech
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
While midterms and sports tentpoles will lead to increased ad investment, 9 in 10 buyers were concerned about tariffs’ effects on ad spend, the trade group’s outlook survey found.
Data & Tech
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
“We so strongly believe in people and that these are tools to extend, not replace, people,” Kate Rouch told us.
Data & Tech
Coworking with Jason Ing
He’s CMO, Typeface.
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