The IAB’s Cintia Gabilan on why ‘NewFronts will be different this year’
“Buyers, brands, and agencies are trying to make every single dollar work as hard as possible,” said Gabilan, who is addressing the industry in a keynote on Wednesday.
“Buyers, brands, and agencies are trying to make every single dollar work as hard as possible,” said Gabilan, who is addressing the industry in a keynote on Wednesday.
Privacy pros at Marketing Brew’s Tactical MarTech broke down the state of privacy legislation.
Bot clicks from data center IPs are an industry wide issue for email marketers. Learn how to prevent bot clicks from impacting your email campaign metrics.
Expect to hear about AI, M&A, and Martha Stewart.
Teens define everything from spending to language to behaviors, Rishi Malhotra, the founder and CEO of the teen market research company cafeteria, told us.
Factors including tariffs and M&A activity could tamp down growth next year, according to analyst Brian Wieser.
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