Data & Tech
Coworking with Emily Ketchen
She’s CMO and VP of intelligent devices group and international markets, Lenovo.
Data & Tech
Data & Tech
Global advertising to grow 9.5% in 2024, GroupM forecasts
Google, Meta, and Amazon accounted for 41% of global advertising revenue.
Data & Tech
The WNBA was the fastest-growing brand in 2024: report
The league gained traction among men and older generations this year, according to Morning Consult.
Data & Tech
Coworking with Joy Howard
She’s CMO, Back Market.
Data & Tech
After building out AI initiatives, agencies are looking to streamline
Holdcos like Omnicom and IPG are consolidating GenAI resources through reorganizations.
Data & Tech
AI is changing the way marketers work and get hired, LinkedIn study finds
Despite an emphasis on AI skills in the marketing industry, creativity is a key component, the study found.
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