Data & Tech

a collection of white piggybanks in front of a green background
Data & Tech

Total global ad revenue grew to $1.14 trillion in 2025: WPP Media

Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.

Jasmine Sheena
A portrait of Darcy Kurtz, the Chief Marketing Officer at WP Engine.
Data & Tech

Coworking with Darcy Kurtz

She’s CMO, WP Engine.

Kelsey Sutton
four mobile phone screens displaying a sample version of what Spotify's "Wrapped Advertising" feature might look like for an advertiser, including stats like the number of minutes ads were streamed and where ads showed up
Data & Tech

Spotify Wrapped is for advertisers, too

This year, brands can access insights like total ad streaming minutes and impressions.

Jennimai Nguyen
An AI robot behind a computer screen with a shopping cart
Data & Tech

How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday

Brand marketers are focused on “speaking the language of algorithms” and widening shopping windows to ensure products are easy for agentic tools to recommend to shoppers.

Jasmine Sheena
A portrait of Justine Melman, Chief Marketing Officer at Optimum Retailing, a retail management software company
Data & Tech

Coworking with Justine Melman

She’s CMO, Optimum Retailing.

Kelsey Sutton
Meta logo under a magnifying glass.
Data & Tech

Meta has reportedly been raking in billions from scammy ads

According to Reuters, Meta projected it would make about 10% of its overall annual revenue from ads for scams and banned goods in 2024.

Jasmine Sheena
Google logo under gavel
Data & Tech

Google returns to court for remedy phase of DOJ ad-tech antitrust trial

What to know ahead of court reconvening on Monday.

Jasmine Sheena

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