Sports Marketing
The most marketable college athletes in winter sports: report
UConn women’s basketball star Azzi Fudd was named the most marketable athlete in a winter sport by NIL platform Out2Win.
Market Research
Sports Marketing
UConn women, Duke men are most marketable March Madness teams: report
Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively.
Social & Influencers
AI app growth pushes mobile app revenue to $150 billion in 2024: research
Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
Data & Tech
Movie theater ad spend is climbing: report
Q1 2024 saw 41% YoY increase in cinema ad spend, according to data from Vivvix.
Data & Tech
Washington Wizards, Toronto Raptors have most sponsorship deals in the NBA: report
The Wizards, who finished near the bottom of the standings, have led the league in number of sponsorships for three consecutive seasons, according to SponsorUnited.
Data & Tech
Marketing budgets have been shrinking in recent years, report says
They’re down 15% year over year, according to Gartner’s CMO Survey.
Data & Tech
Marketing spending shows signs of growth, but AI adoption is slow: report
The biannual CMO Survey found companies are only using AI in their marketing around 7% of the time.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
