Data & Tech

Dive into the world of data & tech with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.

AI, Automation, & Machine Learning
Analytics, Measurement, & Research
Data Infrastructure
Emerging Tech & Innovation
Marketing Technology Ecosystem
Performance, Optimization, & Personalization
Software Categories
Wonder Studios cofounder and CEO Xavier Collins speaks onstage at an event timed around Tribeca Festival promoting Wonder Studios’s anthology series, Beyond the Loop
Data & Tech

Why is an AI brand focusing on film festivals?

Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over a wary industry.

Jasmine Sheena
Profound's Founding Marketing Engineer Nick Lafferty sits down with Morning Brew Inc. VP of Audience & Ad Operations Kristine Wyatt to chat about the role that’s emerging: the marketing engineer.
Data & Tech

Meet the marketing engineer: The new role shaping AI-powered marketing

Recapping Marketing Brew’s fireside chat with Profound.

Morning Brew Creative StudioTOGETHER WITH Profound
A woman uses a tablet against a glowing city skyline with digital network lines, framed in an oval on a green background with robot icons.
On-Demand Webinar

How to Keep Up With the Modern Consumer in Lifecycle Marketing

The marketers pulling ahead aren't the ones with bigger budgets, but the ones designing and managing AI-driven systems. Join Marketing Brew and industry experts for a practical framework to turn recurring tasks into repeatable AI workflows your entire team can run.

An iPhone showing the ChatGPT logo on screen
Data & Tech

OpenAI rolls out new visual ad format, measurement tools for ChatGPT ads

The new offerings were announced around Advertising Week.

Jasmine Sheena
AI Shopping and pixellated shopping bags
Data & Tech

Global consumers are using AI, but it hasn’t yet translated to shopping: report

While shoppers are using AI tools, AI engines make up less than 3% of the purchase stage, VML found.

Jasmine Sheena
a pile of colorful tickets
Data & Tech

X and Samba team up to bring outcomes measurement offering to entertainment marketers

AMC and Fox have also expanded their outcomes measurement offerings this year as marketers look to track impact.

Jasmine Sheena
An icon of a package and person connected by looping arrows, set against a teal bubble background.
On-Demand Webinar

How to Keep Up With the Modern Consumer in Lifecycle Marketing

Your customers have outsmarted your marketing, and they're not slowing down. See how Iterable's AI helps you build smarter campaigns that actually stay one step ahead, backed by fresh 2026 data and live demos.

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