Data & Tech
Consumers are sick and tired of hearing about AI all the time
New research found that large majorities of consumers are less likely to trust ads made by AI and less likely to buy from brands that use AI-generated ads.
Data & Tech
Dive into the world of data & tech with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.
Data & Tech
AI video platforms aim to overhaul creative workflows
Marketers are moving from straightforward visual generation to complex agentic platforms.
Data & Tech
How optimizing for AI answers is taking over marketing, and other takeaways from AirOps’s Next conference
Executives from Anthropic, Ramp, and more discussed AI ranking strategies and what they’re looking for in marketing candidates.
Data & Tech
How brands and agencies are grappling with rising enterprise AI costs
Many enterprise AI providers have started billing clients based on usage, creating ripple effects.
Data & Tech
Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live
Google Meridian is also integrating into Google Analytics 360.
Data & Tech
Partner up: How affiliate marketing drives results in the AI era
In the AI age, a strong affiliate marketing program helps support every channel in your marketing mix.
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Data & Tech
Shopify is pushing forward with agents and AI
Only “about a dozen” Shopify merchants were using agentic commerce tech, Harley Finkelstein, president of Shopify, said in March.
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