Data & Tech

Dive into the world of data & tech with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.

AI, Automation, & Machine Learning
Analytics, Measurement, & Research
Data Infrastructure
Emerging Tech & Innovation
Marketing Technology Ecosystem
Performance, Optimization, & Personalization
Software Categories
Photo collage showing a blurry close-up of a computer monitor with video editing software with neon green network nodes / circuitry emanating from it.
Data & Tech

AI video platforms aim to overhaul creative workflows

Marketers are moving from straightforward visual generation to complex agentic platforms.

Patrick Kulp
a photo from an Airops Next conference panel in front of a green background
Data & Tech

How optimizing for AI answers is taking over marketing, and other takeaways from AirOps’s Next conference

Executives from Anthropic, Ramp, and more discussed AI ranking strategies and what they’re looking for in marketing candidates.

Jasmine Sheena
Dollar bills
Data & Tech

How brands and agencies are grappling with rising enterprise AI costs

Many enterprise AI providers have started billing clients based on usage, creating ripple effects.

Jasmine Sheena
A Google office
Data & Tech

Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live

Google Meridian is also integrating into Google Analytics 360.

Jasmine Sheena
The collage illustrates Awin's AI-driven discovery, showing a robotic arm with a phone connected to customer data to reach high-intent audiences.
Data & Tech

Partner up: How affiliate marketing drives results in the AI era

In the AI age, a strong affiliate marketing program helps support every channel in your marketing mix.

Morning Brew Creative StudioTOGETHER WITH Awin
Shopify app
Data & Tech

Shopify is pushing forward with agents and AI

Only “about a dozen” Shopify merchants were using agentic commerce tech, Harley Finkelstein, president of Shopify, said in March.

Jasmine Sheena
A collage of people collaborating on a photo shoot, with textural elements of brainstorming diagrams and a bar graph to emphasize growth.
Data & Tech

Ready for liftoff: how your site can help your brand reach new heights

Before your brand launches its new site, prepare your command and control center with WordPress.com.

Morning Brew Creative StudioTOGETHER WITH

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