Brand Strategy
In a tougher market, the auto industry may need to change EV marketing messages
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
Tech
Data & Tech
Coworking with Jason Ing
He’s CMO, Typeface.
Brand Strategy
Do you Yahoo? How the 30-year-old internet brand is reimagining its voice
Marketing execs are focused on modernizing a brand that already had a “self-aware sense of humor.”
Brand Strategy
Zoom looks to reshape its story with its biggest brand campaign yet
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
Brand Strategy
How Chips Ahoy gamified the Upside Down
The cookie brand partnered with “Stranger Things” for a special-edition flavor that it is promoting through an AR game made possible by Snapchat.
Ad Tech & Programmatic
GenAI is officially coming for digital video ad creation
Nearly 90% of digital video buyers are using or plan to use generative AI for ads, according to a new report from the IAB.
Cannes
Amazon soups up its GenAI video generator ahead of Cannes Lions
The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.
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