Brand Strategy
Zoom looks to reshape its story with its biggest brand campaign yet
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
Tech
Brand Strategy
How Chips Ahoy gamified the Upside Down
The cookie brand partnered with “Stranger Things” for a special-edition flavor that it is promoting through an AR game made possible by Snapchat.
Ad Tech & Programmatic
GenAI is officially coming for digital video ad creation
Nearly 90% of digital video buyers are using or plan to use generative AI for ads, according to a new report from the IAB.
Cannes
Amazon soups up its GenAI video generator ahead of Cannes Lions
The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.
TV & Streaming
Netflix patent could automate content-clipping as streamer aims to boost discoverability
The company is seeking to automate clip creation featuring “compelling” imagery, according to a patent application.
TV & Streaming
Netflix overhauls its home screen so users don’t have to do ‘eye gymnastics’
The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.
Social & Influencers
AI app growth pushes mobile app revenue to $150 billion in 2024: research
Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
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