How Chips Ahoy gamified the Upside Down
The cookie brand partnered with “Stranger Things” for a special-edition flavor that it is promoting through an AR game made possible by Snapchat.
The cookie brand partnered with “Stranger Things” for a special-edition flavor that it is promoting through an AR game made possible by Snapchat.
Nearly 90% of digital video buyers are using or plan to use generative AI for ads, according to a new report from the IAB.
The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.
The company is seeking to automate clip creation featuring “compelling” imagery, according to a patent application.
The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.
Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
The feature lets viewers share clips from Netflix content on social media platforms.
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