Skip to main content

A robot arm reaching out and touching a screen displaying a web browser
Ad Tech & Programmatic

GenAI is officially coming for digital video ad creation

Nearly 90% of digital video buyers are using or plan to use generative AI for ads, according to a new report from the IAB.


A robot moving around video clips in a stylized illustration
Cannes

Amazon soups up its GenAI video generator ahead of Cannes Lions

The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.


Netflix office
TV & Streaming

Netflix patent could automate content-clipping as streamer aims to boost discoverability

The company is seeking to automate clip creation featuring “compelling” imagery, according to a patent application.


Netflix's overhauled home screen
TV & Streaming

Netflix overhauls its home screen so users don’t have to do ‘eye gymnastics’

The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.


Don't Hit "Remind Me Tomorrow" for WhatsApp
Social & Influencers

AI app growth pushes mobile app revenue to $150 billion in 2024: research

Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.


A depiction of Netflix's Moments, which shows a clip from Bridgerton on a mobile screen and the prompt "Share this Moment" with options for the clip to be shared on Instagram, Snapchat, Facebook, or other messaging apps
TV & Streaming

Netflix’s Moments is its latest effort to capitalize on fandom

The feature lets viewers share clips from Netflix content on social media platforms.


A United Airlines flight takes off on the runway
Data & Tech

United’s ad network is flying high

A Starlink partnership will "allow us to be programmatic in the sky,” an executive said.

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

A mobile phone scrolling a newsletter issue of Marketing Brew