Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Ad Exchanges
Navigate the complexities of Ad Exchanges in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Ad Exchanges.
Ad Tech & Programmatic
Google knew advertiser exclusivity was key to publisher ad exchange dominance, DOJ alleges
A tranche of internal Google communications released Tuesday reinforced the DOJ’s argument that Google tied its ad-tech businesses together to maintain a monopoly.
Ad Tech & Programmatic
Google ‘impossible to negotiate with,’ former News Corp exec testifies
In a deposition, a former Google VP said he raised questions about Google’s exclusivity agreements, but “the machine won.”
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