Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Ad Exchanges
From emerging trends to major industry moves, get the pulse on ad exchanges. Discover how leading brands are evolving their strategies and reaching new audiences.
Ad Tech & Programmatic
Google knew advertiser exclusivity was key to publisher ad exchange dominance, DOJ alleges
A tranche of internal Google communications released Tuesday reinforced the DOJ’s argument that Google tied its ad-tech businesses together to maintain a monopoly.
Ad Tech & Programmatic
Google ‘impossible to negotiate with,’ former News Corp exec testifies
In a deposition, a former Google VP said he raised questions about Google’s exclusivity agreements, but “the machine won.”
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
