Ad Tech & Programmatic

The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.

The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.

“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.

Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.

The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.

With roughly 160 billion transactions annually, Mastercard’s data is key to its pitch to marketers, an exec said.

One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.