Ad Tech & Programmatic | Marketing Brew

Photo collage showing two hands pulling on opposite ends of a piece of string, which is tangled and knotted in the middle.

Some companies are using ads to influence AI agents

Time magazine is advertising directly to agents while maintaining an “allow list” of agents that can access the publication’s site, COO Mark Howard told Marketing Brew.

Jasmine Sheena

Ad Tech & Programmatic

Google won’t have to sell off ad exchange in ad-tech monopoly case

Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.

Jasmine Sheena

Ad Tech & Programmatic

OpenAI looks to streamline ChatGPT ad campaign creation with redesigned onboarding experienc

The retooled interface is part of an aggressive push from the company to get advertisers spending on the platform.

Jasmine Sheena

Ad Tech & Programmatic

AI brands are hiring to reshape narratives around safety

Companies, including OpenAI, are hiring for narrative roles focused on communicating internal AI safety work.

Jasmine Sheena

Ad Tech & Programmatic

OpenAI lays out ad-credit policies

The AI company continues to build out its ads business.

Jasmine Sheena

digital billboards screens are shown at a corner of Times Square as the sun sets, with taxis crossing the street in front of the screens

Ad Tech & Programmatic

DOOH ads lead a ‘critical internal structural shift’ in US OOH market: PwC

US DOOH ads are expected to grow at a 14.2% compound annual growth rate from 2025 to 2030, per the firm’s report.

Jasmine Sheena

image of a white robot typing on a grey laptop computer

Ad Tech & Programmatic

Bots are taking over the internet. What’s a brand to do?

While some brands are more proactive than others, agencies that represent brands in sensitive categories are monitoring against “bad” bots and looking to leverage more useful ones.

Jasmine Sheena