Ad Tech & Programmatic
OpenAI is allowing financial services brands into the ChatGPT ads pilot
Marketing Brew viewed ads from Robinhood and BestMoney on the platform.
Ad Tech & Programmatic
Stay updated on ad tech & programmatic with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Ad Tech & Programmatic
Michigan startup Adrenaline Interactive aims to transform in-game advertising
CEO and co-founder Max Albert didn’t expect to work in the ad tech space, but a lifelong passion for gaming led him there.
Ad Tech & Programmatic
OpenAI is looking to grow its international marketing exec lineup
The company is hiring creative and partnerships roles as well as consumer and social marketing leads, according to its jobs board.
Ad Tech & Programmatic
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
The decision “puts a lot of pressure” on other IAB chapters, one expert said, but few appear to be taking similar steps.
Ad Tech & Programmatic
OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Ad Tech & Programmatic
Where should retail media networks make their pitch for ad dollars?
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
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