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Spending on ads discussing widely unpopular data centers increased 61% in September, according to Sensor Tower, and messages are even coming to non-political advertising.
Some plan to buy during the “Q5” period rather than spend on holiday campaigns.
AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and tech companies to weigh in on the challenges and opportunities of agentic technology.
To get ads to rank highly, advertisers are getting guidance to switch up hooks, looks, and messaging.
“I’m proud to say that Pinterest is now a performance platform,” Bill Ready, Pinterest CEO, said at an advertising event this week.
Time magazine is advertising directly to agents while maintaining an “allow list” of agents that can access the publication’s site, COO Mark Howard told Marketing Brew.
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