Ad Tech & Programmatic

Stay updated on ad tech & programmatic with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

Data, Identity, & Privacy
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Programmatic Ad Fundamentals
Retail Media & Commerce Advertising
Tech & Infrastructure
Trends & Industry Dynamics
digital billboards screens are shown at a corner of Times Square as the sun sets, with taxis crossing the street in front of the screens
Ad Tech & Programmatic

DOOH ads lead a ‘critical internal structural shift’ in US OOH market: PwC

US DOOH ads are expected to grow at a 14.2% compound annual growth rate from 2025 to 2030, per the firm’s report.

Jasmine Sheena
image of a white robot typing on a grey laptop computer
Ad Tech & Programmatic

Bots are taking over the internet. What’s a brand to do?

While some brands are more proactive than others, agencies that represent brands in sensitive categories are monitoring against “bad” bots and looking to leverage more useful ones.

Jasmine Sheena
AI Finances
Ad Tech & Programmatic

Advertisers have spent $1.3 billion on digital ads touting AI: report

The health and wellness vertical alone saw a 165% increase in AI-related ad investment through May compared to last year, according to Sensor Tower.

Jasmine Sheena
OpenAI logo
Ad Tech & Programmatic

ChatGPT is making room for ads from regulated verticals—but marketers aren’t ready to jump in at scale

As the company allows more financial services brands into its ads pilot, marketers are “curious with a big dose of caution,” one said.

Jasmine Sheena
Photo collage of the OpenAI logo blurring as it recedes into the distance, juxtaposed with some brightly colored pink graph paper.
Ad Tech & Programmatic

OpenAI is allowing financial services brands into the ChatGPT ads pilot

Marketing Brew viewed ads from Robinhood and BestMoney on the platform.

Jasmine Sheena
Headshot of Max Albert, CEO and co-founder of Adrenaline Interactive, a man with short wavy black hair and a closely trimmed beard wearing a blue blazer and white t-shirt.
Ad Tech & Programmatic

Michigan startup Adrenaline Interactive aims to transform in-game advertising

CEO and co-founder Max Albert didn’t expect to work in the ad tech space, but a lifelong passion for gaming led him there.

Jordyn Grzelewski
OpenAI logo
Ad Tech & Programmatic

OpenAI is looking to grow its international marketing exec lineup

The company is hiring creative and partnerships roles as well as consumer and social marketing leads, according to its jobs board.

Jasmine Sheena

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