Ad Tech & Programmatic
The biggest agentic AI announcements from CES and NRF
To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.
Programmatic Ad Fundamentals
Stay updated on programmatic ad fundamentals with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Ad Tech & Programmatic
Scope3 to take on brand-safety companies with new AI tech
Ad-tech vet Brian O’Kelley says AI can support a more nuanced approach to brand suitability.
Ad Tech & Programmatic
IAS to sell attention data to publishers
The verification company first introduced attention metrics for advertisers in January.
Ad Tech & Programmatic
Google knew advertiser exclusivity was key to publisher ad exchange dominance, DOJ alleges
A tranche of internal Google communications released Tuesday reinforced the DOJ’s argument that Google tied its ad-tech businesses together to maintain a monopoly.
Ad Tech & Programmatic
Google ‘impossible to negotiate with,’ former News Corp exec testifies
In a deposition, a former Google VP said he raised questions about Google’s exclusivity agreements, but “the machine won.”
Ad Tech & Programmatic
What Google’s VP and GM of Search Ads has to say about AI-powered results
Users still click on links that show up in AI-generated answers to queries, Shashi Thakur said.
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