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While some brands are more proactive than others, agencies that represent brands in sensitive categories are monitoring against “bad” bots and looking to leverage more useful ones.
The decision “puts a lot of pressure” on other IAB chapters, one expert said, but few appear to be taking similar steps.
It’s projected to rise to $172 billion in 2028.
“They really tried to fly under the radar with this and just take a little bit of money,” a cybersecurity exec told us.
Google has blocked state-owned Russian media from monetizing via ads. But articles from those publishers have been appearing on Mail.ru, a popular Russian media platform.
An ad fraud-detection company saw traffic flowing from these places, as well as users being paid to visit Yahoo.
According to a new report from a digital ad measurement firm, the “phantom ad requests” are coming from potential bad actors who pocket the money.
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