Ad Tech & Programmatic
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
The decision “puts a lot of pressure” on other IAB chapters, one expert said, but few appear to be taking similar steps.
Ad Fraud Prevention
Stay updated on ad fraud prevention with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Ad Tech & Programmatic
Advertisers will spend $84 billion on ad fraud this year: report
It’s projected to rise to $172 billion in 2028.
Ad Tech & Programmatic
Investigation finds that nearly 90 apps may have been committing ad fraud
“They really tried to fly under the radar with this and just take a little bit of money,” a cybersecurity exec told us.
Ad Tech & Programmatic
How a loophole let Google run ads alongside blocked Russian publishers
Google has blocked state-owned Russian media from monetizing via ads. But articles from those publishers have been appearing on Mail.ru, a popular Russian media platform.
Ad Tech & Programmatic
Some of Yahoo’s traffic seems to come from piracy and adult sites, research finds
An ad fraud-detection company saw traffic flowing from these places, as well as users being paid to visit Yahoo.
Ad Tech & Programmatic
Marketers are losing millions of dollars to fake ad slots on streaming platforms
According to a new report from a digital ad measurement firm, the “phantom ad requests” are coming from potential bad actors who pocket the money.
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