Ad Tech & Programmatic
How media buyers are navigating higher ad prices on Meta
Some plan to buy during the “Q5” period rather than spend on holiday campaigns.
Trends & Industry Dynamics
Stay updated on trends & industry dynamics with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Ad Tech & Programmatic
Bots are taking over the internet. What’s a brand to do?
While some brands are more proactive than others, agencies that represent brands in sensitive categories are monitoring against “bad” bots and looking to leverage more useful ones.
Ad Tech & Programmatic
Advertisers have spent $1.3 billion on digital ads touting AI: report
The health and wellness vertical alone saw a 165% increase in AI-related ad investment through May compared to last year, according to Sensor Tower.
Ad Tech & Programmatic
OpenAI is looking to grow its international marketing exec lineup
The company is hiring creative and partnerships roles as well as consumer and social marketing leads, according to its jobs board.
Ad Tech & Programmatic
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
The decision “puts a lot of pressure” on other IAB chapters, one expert said, but few appear to be taking similar steps.
Ad Tech & Programmatic
OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
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