Ad Tech & Programmatic
OpenAI is looking to grow its international marketing exec lineup
The company is hiring creative and partnerships roles as well as consumer and social marketing leads, according to its jobs board.
Trends & Industry Dynamics
Stay updated on trends & industry dynamics with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Ad Tech & Programmatic
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
The decision “puts a lot of pressure” on other IAB chapters, one expert said, but few appear to be taking similar steps.
Ad Tech & Programmatic
OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Ad Tech & Programmatic
Google soups up DV360 with more YouTube buying options, Gemini integrations
The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.
On-Demand Webinar
The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses
AI’s real value for marketers may be less about speed and more about creating smarter, more human brand experiences. Join Marketing Brew to explore how AI can power emotionally responsive journeys that adapt in real time and build lasting customer connections.
Ad Tech & Programmatic
Some ad-tech companies are pivoting amid open web ‘contraction’
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
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