Ad Tech & Programmatic
OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Trends & Industry Dynamics
Explore deep dives into Trends & Industry Dynamics within the Ad Tech & Programmatic landscape. Marketing Brew brings you essential updates and strategies fo...
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Ad Tech & Programmatic
Google soups up DV360 with more YouTube buying options, Gemini integrations
The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.
Ad Tech & Programmatic
Some ad-tech companies are pivoting amid open web ‘contraction’
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
Ad Tech & Programmatic
Global go-getters: Who ruled the world at the 2025 Partner Awards?
TOGETHER WITH
Ad Tech & Programmatic
Coworking with Irina Katsnelson
She’s SVP of enterprise sales, Nexxen.
Ad Tech & Programmatic
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
