Ad Verification

Navigate the complexities of Ad Verification in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Ad Verification.

Computers displaying faces with different emotions
Ad Tech & Programmatic

Scope3 to take on brand-safety companies with new AI tech

Ad-tech vet Brian O’Kelley says AI can support a more nuanced approach to brand suitability.

Ryan Barwick
A human eye surrounded by abstract data visualizations
Ad Tech & Programmatic

IAS to sell attention data to publishers

The verification company first introduced attention metrics for advertisers in January.

Ryan Barwick
Your ad here signs next to pipes shaped like a dollar bill sign with programmatic, publishers, and fees text written on them
Ad Tech & Programmatic

Ad-tech researchers roll out portal to help advertisers evaluate publisher quality

The tool, from consultancy DeepSee, is aiming to be like SimilarWeb for advertisers, DeepSee’s co-founder said.

Ryan Barwick

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