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Get the essential updates and strategic advice on advertisers. From platform changes to consumer behavior shifts, we provide the context behind the headlines.

image of a school bus plugged in to give energy back to the grid
TV & Streaming

Brands are spending big on back-to-school ads

The Olympics likely inflated ad prices this year, according to iSpot.

Ryan Barwick
YouTube sports
TV & Streaming

Advertisers plan to go back to Sunday Ticket on YouTube TV

That's despite bundled inventory and some higher-than-expected CPMs during its first year.

Ryan Barwick
Jakkapan Jabjainai/Eyeem/Getty Images
TV & Streaming

National TV ad spend is holding steady—for now

But auto brands and financial services have pulled back.

Kelsey Sutton

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