Brands are spending big on back-to-school ads
The Olympics likely inflated ad prices this year, according to iSpot.
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The Olympics likely inflated ad prices this year, according to iSpot.
The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.
The platform also unveiled partnerships with iSpot, The Trade Desk, and NBCUniversal at its NewFronts presentation.
That's despite bundled inventory and some higher-than-expected CPMs during its first year.
The streamer continues its “A Mountain of Entertainment” campaign.
Magna said 2023 domestic ad spend is expected to grow 5.2%, which is higher than its previous prediction.
He takes over the role previously held by Linda Yaccarino, now CEO of X.
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