TV & Streaming
How brands tapped into the coastal elegance of ‘The Five Star Weekend’
Sponsors for the Peacock show included HomeGoods and On the Rocks Bartender Created Cocktails.
Ad Sales & Marketplaces
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TV & Streaming
‘Not Suitable for Work’ is very suitable for brands
The new Mindy Kaling-led comedy series sold out its sponsorship slate before the show’s premiere, with a record five in-show integrations, an exec told us.
TV & Streaming
Brands are spending big on back-to-school ads
The Olympics likely inflated ad prices this year, according to iSpot.
TV & Streaming
TelevisaUnivision touts streaming growth, soccer partnerships during upfronts
The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.
TV & Streaming
Roku is bringing even more brands into Roku City
The platform also unveiled partnerships with iSpot, The Trade Desk, and NBCUniversal at its NewFronts presentation.
TV & Streaming
Advertisers plan to go back to Sunday Ticket on YouTube TV
That's despite bundled inventory and some higher-than-expected CPMs during its first year.
TV & Streaming
Paramount+'s big-game ad features Peppa Pig and Sir Patrick Stewart
The streamer continues its “A Mountain of Entertainment” campaign.
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