Ad Sales & Marketplaces

What we can learn from tentpole advertising

How brands tapped into the coastal elegance of ‘The Five Star Weekend’

Sponsors for the Peacock show included HomeGoods and On the Rocks Bartender Created Cocktails.

‘Not Suitable for Work’ is very suitable for brands

The new Mindy Kaling-led comedy series sold out its sponsorship slate before the show’s premiere, with a record five in-show integrations, an exec told us.

Brands are spending big on back-to-school ads

The Olympics likely inflated ad prices this year, according to iSpot.

TelevisaUnivision touts streaming growth, soccer partnerships during upfronts

The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.

Roku is bringing even more brands into Roku City

The platform also unveiled partnerships with iSpot, The Trade Desk, and NBCUniversal at its NewFronts presentation.

Advertisers plan to go back to Sunday Ticket on YouTube TV

That's despite bundled inventory and some higher-than-expected CPMs during its first year.