TV & Streaming
Brands are spending big on back-to-school ads
The Olympics likely inflated ad prices this year, according to iSpot.
Ad Sales & Marketplaces
Explore deep dives into Ad Sales & Marketplaces within the TV & Streaming landscape. Marketing Brew brings you essential updates and strategies for modern ma...
TV & Streaming
TelevisaUnivision touts streaming growth, soccer partnerships during upfronts
The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.
TV & Streaming
Roku is bringing even more brands into Roku City
The platform also unveiled partnerships with iSpot, The Trade Desk, and NBCUniversal at its NewFronts presentation.
TV & Streaming
Advertisers plan to go back to Sunday Ticket on YouTube TV
That's despite bundled inventory and some higher-than-expected CPMs during its first year.
TV & Streaming
Paramount+'s big-game ad features Peppa Pig and Sir Patrick Stewart
The streamer continues its “A Mountain of Entertainment” campaign.
TV & Streaming
Amid slowing inflation, Magna upgrades its ad forecast
Magna said 2023 domestic ad spend is expected to grow 5.2%, which is higher than its previous prediction.
TV & Streaming
NBCU names Mark Marshall ad sales chief
He takes over the role previously held by Linda Yaccarino, now CEO of X.
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