AI Content Creation

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Brands are using generative AI to make fun of generative AI

The question is, is it working?

Tightening budgets and shortened timelines have some marketers opting for AI imagery

But brands like Guess, J.Crew, and Skechers are finding themselves caught in cycles of consumer backlash for the perceived use of the technology.

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Amazon soups up its GenAI video generator ahead of Cannes Lions

The tool is aimed at “democratizing access” to video-creation tools for small businesses, Amazon Ads product and tech VP, Jay Richman, said.

All things AI with Alexia Adana

Ahead of Tactical Martech: The Future of AI, Attribution, and Privacy, Edelman’s VP, director of creative technology told us about her approach.

Inside the making of one of Coca-Cola’s controversial holiday commercials

Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.