Content & Creative

Skip the slop: Cinema-quality, AI-native storytelling has arrived

Tap into the AI video hub featuring renowned directors

Brands are using generative AI to make fun of generative AI

The question is, is it working?

Coworking with Shereen Ladha

She’s VP, head of strategy, North America, Sid Lee.

An ‘antidote’ to short-form video: Why some brands are leaning into short films

Advertisers are taking cinematic liberties with longer lengths and Hollywood-style direction in their campaigns—but the approach comes with some risk.

Tightening budgets and shortened timelines have some marketers opting for AI imagery

But brands like Guess, J.Crew, and Skechers are finding themselves caught in cycles of consumer backlash for the perceived use of the technology.

Find the right AI writing tool for you

Welcome to the brand newsletter era

Brands and brand founders are increasingly turning to platforms like Substack and using storytelling to connect with customers.