AI in Ad Tech

Discover how AI in ad tech is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.

Photo collage showing two hands pulling on opposite ends of a piece of string, which is tangled and knotted in the middle.
Ad Tech & Programmatic

Some companies are using ads to influence AI agents

Time magazine is advertising directly to agents while maintaining an “allow list” of agents that can access the publication’s site, COO Mark Howard told Marketing Brew.

Jasmine Sheena
OpenAI logo
Ad Tech & Programmatic

OpenAI looks to streamline ChatGPT ad campaign creation with redesigned onboarding experienc

The retooled interface is part of an aggressive push from the company to get advertisers spending on the platform.

Jasmine Sheena
OpenAI logo
Ad Tech & Programmatic

AI brands are hiring to reshape narratives around safety

Companies, including OpenAI, are hiring for narrative roles focused on communicating internal AI safety work.

Jasmine Sheena
Photo collage of the OpenAI logo blurring as it recedes into the distance, juxtaposed with some brightly colored pink graph paper.
Ad Tech & Programmatic

OpenAI is allowing financial services brands into the ChatGPT ads pilot

Marketing Brew viewed ads from Robinhood and BestMoney on the platform.

Jasmine Sheena

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