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AI in Marketing

All things AI with Samya DasSarma

He’s not a regular CTO. He’s a cool CTO. Iterable’s Samya DasSarma on why your tech stack isn’t a strategy, what “syntax versus logic” means for the next generation of marketers, and the one question he wishes more of them would ask.

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Photo collage showing a blurry close-up of a computer monitor with video editing software with neon green network nodes / circuitry emanating from it.
Data & Tech

AI video platforms aim to overhaul creative workflows

Marketers are moving from straightforward visual generation to complex agentic platforms.


a photo from an Airops Next conference panel in front of a green background
Data & Tech

How optimizing for AI answers is taking over marketing, and other takeaways from AirOps’s Next conference

Executives from Anthropic, Ramp, and more discussed AI ranking strategies and what they’re looking for in marketing candidates.


A Google office
Data & Tech

Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live

Google Meridian is also integrating into Google Analytics 360.


The collage illustrates Awin's AI-driven discovery, showing a robotic arm with a phone connected to customer data to reach high-intent audiences.
Data & Tech

Partner up: How affiliate marketing drives results in the AI era

In the AI age, a strong affiliate marketing program helps support every channel in your marketing mix.

TOGETHER WITH Awin

Google Logo with glitch effect
Data & Tech

Google rolls out new tools to automate even more of the marketing process

The tech giant is unveiling new capabilities within AI Max, including automatic brief writing, shopping ad formats, and unified travel campaigns.


Data & Tech

AI in marketing: The shift from novel to necessary

How AI changes the pace of modern marketing.

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