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The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships, including with Hart and NFL running back David Montgomery.
“I wanted to do something that was different from what I’ve done and expand my portfolio,” Brunson told Marketing Brew.
The brand’s Rookie of the Year campaign generated 3.6 million clicks in its second year, up 428% YoY.
The insurance company, which has worked with Patrick Mahomes and Andy Reid, is adding Cam Skattebo, Fernando Mendoza, and Curt Cignetti to its talent roster.
With attendance and viewership of women’s sports on the rise, brands are showing more interest in working with women athletes.
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