Athlete-Brand Partnerships

Stay updated on athlete-brand partnerships with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

Jake from State Farm and Cam Skattebo standing side by side in a commercial.
Sports Marketing

State Farm gets personal with new NFL campaign

The insurance company, which has worked with Patrick Mahomes and Andy Reid, is adding Cam Skattebo, Fernando Mendoza, and Curt Cignetti to its talent roster.

Alyssa Meyers
imagery of Ali Riley's brand deals
Sports Marketing

How soccer star Ali Riley navigates brand deals

With attendance and viewership of women’s sports on the rise, brands are showing more interest in working with women athletes.

Alyssa Meyers

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