Sports Marketing
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
The medical apparel brand started the Games with a campaign about Vonn’s epic comeback after injury. Then she got hurt again.
Athlete Marketing & Influencers
Explore deep dives into Athlete Marketing & Influencers within the Sports Marketing landscape. Marketing Brew brings you essential updates and strategies for...
Sports Marketing
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
The NWSL team celebrated the historic resigning of its star forward with a massive OOH push in the DC area.
Sports Marketing
Why Blue Wire Podcasts shifted from influencers to athletes
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
Sports Marketing
The most marketable college athletes in winter sports: report
UConn women’s basketball star Azzi Fudd was named the most marketable athlete in a winter sport by NIL platform Out2Win.
Sports Marketing
10 college football players for marketers to watch
Quarterbacks dominate the list, put together by SponsorUnited.
Sports Marketing
The most marketable college athletes in fall sports: report
While college football players may be natural choices for NIL deals, a few college soccer stars are topping 1 million TikTok followers, and some volleyball and field hockey players are scoring high engagement, according to NIL platform Out2Win.
Sports Marketing
Football, basketball players score most NIL deals: report
JuJu Watkins and RJ Davis, both basketball players, topped the lists of women and men athletes with the most brand partnerships, according to SponsorUnited.
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