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The Team USA women’s roster skews younger, with Paige Bueckers, Angel Reese, and Caitlin Clark all making their senior national team debuts. The media company is using that to promote the tournament to viewers and advertisers.
The insurance company, which has worked with Patrick Mahomes and Andy Reid, is adding Cam Skattebo, Fernando Mendoza, and Curt Cignetti to its talent roster.
The English league’s new campaign for its 2026-27 season targets US audiences by highlighting World Cup stars—and one famous New York fan.
The new commercial brand, Plyrs Untd, is “changing the partnership dynamic” to put more power in the hands of the athletes, one NBPA exec said.
The medical apparel brand started the Games with a campaign about Vonn’s epic comeback after injury. Then she got hurt again.
The NWSL team celebrated the historic resigning of its star forward with a massive OOH push in the DC area.
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
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