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The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships, including with Hart and NFL running back David Montgomery.
“I wanted to do something that was different from what I’ve done and expand my portfolio,” Brunson told Marketing Brew.
The brand’s Rookie of the Year campaign generated 3.6 million clicks in its second year, up 428% YoY.
The Team USA women’s roster skews younger, with Paige Bueckers, Angel Reese, and Caitlin Clark all making their senior national team debuts. The media company is using that to promote the tournament to viewers and advertisers.
The insurance company, which has worked with Patrick Mahomes and Andy Reid, is adding Cam Skattebo, Fernando Mendoza, and Curt Cignetti to its talent roster.
The English league’s new campaign for its 2026-27 season targets US audiences by highlighting World Cup stars—and one famous New York fan.
The new commercial brand, Plyrs Untd, is “changing the partnership dynamic” to put more power in the hands of the athletes, one NBPA exec said.
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