Athlete Influencers

Stay updated on athlete influencers with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

Fans in Premier League soccer jerseys watch a phone screen at a park.
Sports Marketing

Soccer is growing in the US. The Premier League wants a piece of the fandom

The English league’s new campaign for its 2026-27 season targets US audiences by highlighting World Cup stars—and one famous New York fan.

Alyssa Meyers
a phone with a football field on the screen. the phone is in a selfie stick / ring light
Sports Marketing

Paramount debuts offering focused on sports influencers

The CBS Sports Creator Studio offers advertisers three partnership options.

Jasmine Sheena
Joe Burrow
Sports Marketing

The most influential players in the NFL, ranked

Quarterbacks Joe Burrow and Patrick Mahomes made the top 10.

Alyssa Meyers

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