Sports Marketing
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
The medical apparel brand started the Games with a campaign about Vonn’s epic comeback after injury. Then she got hurt again.
Athlete Marketing
Score big with insights into Athlete Marketing. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Athlete Mark...
Sports Marketing
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
The NWSL team celebrated the historic resigning of its star forward with a massive OOH push in the DC area.
Sports Marketing
‘Not a women’s soccer ad’: NWSL kicks off its next era of marketing
In its third annual marketing campaign, the league is shining the spotlight on some of its stars.
Sports Marketing
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
Open Brewing, a Los Angeles-based brand with seven employees, got the beer in the hands of the running back.
Sports Marketing
Rhone taps NBA, LPGA athletes for new mental health campaign
The performance apparel brand has a long history of promoting mental fitness, which co-founder Ben Checketts now hopes to demonstrate to a wide audience.
Sports Marketing
For Celsius, not being a sponsor of the Paris Olympics isn’t a problem
The energy-drink brand partnered directly with Olympic and Paralympic athletes, including track and field star Noah Lyles.
Sports Marketing
Core Power taps Katie Ledecky for campaign that shows everyone, even Olympians, get fatigued
The Fairlife brand is working to change the perception that protein shakes are only for elite athletes.
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