Get the essential updates and strategic advice on athlete sponsorships. From platform changes to consumer behavior shifts, we provide the context behind the headlines.
Partnering with tennis player Jessica Pegula in 2023 “was a huge, eye-opening opportunity,” an exec said, and the brand has since built a roster of pro and college athlete partners.
The food and beverage giant partnered with soccer icons Alex Morgan, Sophia Smith, and Christian Pulisic—as well as Pitbull—for its “Summer of Soccer” campaign.
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
After a successful Paris 2024 campaign, Nulo upped its spend on Milano Cortina and has plans for LA28.
High school sports, some marketers are finding, can provide brands with national reach and inroads with potential future star athletes.
The brand recently announced multiyear deals with basketball stars Donovan Mitchell and Paige Bueckers, who star in its latest ads, and reupped its deal with the NWSL.
The airline’s latest campaign, “Football Flies United,” is meant to evoke a high-fashion magazine, an exec said.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
