Athlete Sponsorships

Score big with insights into Athlete Sponsorships. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Athlete S...

Sophia Wilson playing soccer in UWSNT friendly v. Japan.
Sports Marketing

Mondelēz taps soccer superstars to get people snacking during World Cup

The food and beverage giant partnered with soccer icons Alex Morgan, Sophia Smith, and Christian Pulisic—as well as Pitbull—for its “Summer of Soccer” campaign.

Alyssa Meyers
Collage of screenshots of Amica and Figs ad campaigns with pro athletes.
Sports Marketing

As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them

Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.

Alyssa Meyers, Kristina Monllos
Screenshots of athletes training with their dogs from an Olympics-tied ad campaign for Nulo Pet Food
Sports Marketing

Why a pet food company went all-in on the Olympics and Paralympics

After a successful Paris 2024 campaign, Nulo upped its spend on Milano Cortina and has plans for LA28.

Alyssa Meyers
Soccer players and sisters Alyssa and Gisele Thompson walk side-by-side wearing parkas and cold-weather gear at a training for the SheBelieves Cup in 2025. Both sisters were scouted by brands including Nike while they played in high school.
Sports Marketing

As college sports look more professional, sponsors turn to high school

High school sports, some marketers are finding, can provide brands with national reach and inroads with potential future star athletes.

Alyssa Meyers
Paige Bueckers in a CarMax commercial
Sports Marketing

Why CarMax is switching up its messaging but sticking with sports

The brand recently announced multiyear deals with basketball stars Donovan Mitchell and Paige Bueckers, who star in its latest ads, and reupped its deal with the NWSL.

Alyssa Meyers
A wide shot of a busy street in Cleveland with a NFL x United billboard overlooking the street.
Sports Marketing

United is capitalizing on the growing link between fashion and football

The airline’s latest campaign, “Football Flies United,” is meant to evoke a high-fashion magazine, an exec said.

Alyssa Meyers
Caitlin Clark and Jake from State Farm pose on couch with bucket of paint for State Farm "From the Logo" ad.
Sports Marketing

State Farm kicks off new brand platform with Caitlin Clark ad

The spot is running during the NBA post-season and WNBA games, and shows Clark performing everyday tasks while standing on the State Farm logo.

Alyssa Meyers

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