Sports Marketing
How the National Women’s Soccer League is building momentum for brands
The league has a new CMO, Rachel Epstein, and CCO, Brian Kelly, who are working to kick audience and sponsor growth up a notch.
Sponsorships, Partnerships, & Brand Activations
Stay updated on sponsorships, partnerships, & brand activations with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Sports Marketing
Visa taps Jason Sudeikis, soccer stars for ‘Tap In’ World Cup campaign
The latest 2026 World Cup activation from the longtime FIFA sponsor leverages the tap-in goal in an effort to associate Visa with ease and access.
Sports Marketing
Cup runneth over: Inside the alcohol brands pouring marketing into soccer this year
Companies including Michelob Ultra and Modelo are making unprecedented investments in the tournament as brands across the category go all-in on star-studded, multichannel campaigns.
Sports Marketing
For its World Cup campaign, Lowe’s is betting big on Messi—literally
The home improvement retailer’s summer soccer campaign hinges on 10-foot-tall inflatables of the soccer icon.
Sports Marketing
How the WNBA brought on new blue-chip sponsors amid CBA negotiation uncertainty
This season, the league is welcoming even bigger brands for larger, longer deals,
Sports Marketing
How jewelry brand Gorjana found its place in sports
Partnering with tennis player Jessica Pegula in 2023 “was a huge, eye-opening opportunity,” an exec said, and the brand has since built a roster of pro and college athlete partners.
Sports Marketing
A’ja Wilson and Jalen Brunson are starring in Lowe’s debut basketball campaign
The home improvement brand has never done basketball sponsorships before, but is pulling on its work in football and soccer to inform its approach, CMO Jen Wilson said.
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