Sports Marketing
The Kansas City Current’s marketing coach is ‘Ted Lasso’
The character from the beloved Apple TV show got top billing during the World Cup—including a World Cup watch party at the NWSL team’s stadium.
Sponsorships, Partnerships, & Brand Activations
Stay updated on sponsorships, partnerships, & brand activations with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Sports Marketing
Inside AT&T’s WNBA All-Star Weekend playbook
During this year’s event, the title sponsor is looking to build on the momentum the league and its partners have experienced since its last All-Star Game in Chicago four years ago.
Sports Marketing
Why TJ Maxx is sponsoring the ESPYs
The retailer’s partnership with ESPN’s awards show, now in its second year, marks a continuation of its commitment to women’s sports.
Sports Marketing
How air-care company Blueair upped Instagram views by more than 1,000%
Earlier this year, Blueair became the official air-care partner of the New York Knicks, who went on to win the NBA championship. “I’m not saying it’s the air, but I’m not saying it’s not the air that’s helped them win,” the brand’s CMO said.
Sports Marketing
How the National Women’s Soccer League is building momentum for brands
The league has a new CMO, Rachel Epstein, and CCO, Brian Kelly, who are working to kick audience and sponsor growth up a notch.
Sports Marketing
Visa taps Jason Sudeikis, soccer stars for ‘Tap In’ World Cup campaign
The latest 2026 World Cup activation from the longtime FIFA sponsor leverages the tap-in goal in an effort to associate Visa with ease and access.
Sports Marketing
Cup runneth over: Inside the alcohol brands pouring marketing into soccer this year
Companies including Michelob Ultra and Modelo are making unprecedented investments in the tournament as brands across the category go all-in on star-studded, multichannel campaigns.
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