Sports Marketing
Mondelēz taps soccer superstars to get people snacking during World Cup
The food and beverage giant partnered with soccer icons Alex Morgan, Sophia Smith, and Christian Pulisic—as well as Pitbull—for its “Summer of Soccer” campaign.
Sponsorships, Partnerships, & Brand Activations
Explore deep dives into Sponsorships, Partnerships, & Brand Activations within the Sports Marketing landscape. Marketing Brew brings you essential updates an...
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
Sports Marketing
How IBM’s Masters campaign marks a shift in its sports strategy
After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.
Sports Marketing
WNBA kicks off 30th season with a campaign for the GOATs
To celebrate the milestone season, the league is releasing a series of three short films, with the first led by Sheryl Swoopes, “the inaugural GOAT of the WNBA,” CMO Phil Cook said.
Sports Marketing
Welcome to the era of the college jersey patch
A new rule from the NCAA means jersey patches are set to start cropping up across college sports beyond football.
Sports Marketing
Geico plans to stake its claim in women’s sports, starting with March Madness
The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.
Sports Marketing
As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
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