Sports Marketing
How the WNBA brought on new blue-chip sponsors amid CBA negotiation uncertainty
This season, the league is welcoming even bigger brands for larger, longer deals,
Sponsorships, Partnerships, & Brand Activations
Stay updated on sponsorships, partnerships, & brand activations with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Sports Marketing
How jewelry brand Gorjana found its place in sports
Partnering with tennis player Jessica Pegula in 2023 “was a huge, eye-opening opportunity,” an exec said, and the brand has since built a roster of pro and college athlete partners.
Sports Marketing
A’ja Wilson and Jalen Brunson are starring in Lowe’s debut basketball campaign
The home improvement brand has never done basketball sponsorships before, but is pulling on its work in football and soccer to inform its approach, CMO Jen Wilson said.
Sports Marketing
How Dallas’s WNBA team is spreading its sponsorship wings this season
The Dallas Wings’ partnership revenue doubled from 2024 to 2025 and is expected to about double again this year, according to CEO Greg Bibb.
Sports Marketing
Mondelēz taps soccer superstars to get people snacking during World Cup
The food and beverage giant partnered with soccer icons Alex Morgan, Sophia Smith, and Christian Pulisic—as well as Pitbull—for its “Summer of Soccer” campaign.
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
Sports Marketing
How IBM’s Masters campaign marks a shift in its sports strategy
After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.
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