Ad Tech & Programmatic
For the New York Times, attention metrics find new applications
Adelaide announced a partnership with the publisher.
Attention-as-Currency
Navigate the complexities of Attention-as-Currency in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Attenti...
Ad Tech & Programmatic
Why advertisers are excited about attention metrics
The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.
Ad Tech & Programmatic
Contextual advertising firm GumGum buys company offering attention metrics to brands
Marketers increasingly want to know if people are really seeing their ads online.
Ad Tech & Programmatic
This company says it can measure how much attention someone is paying to an ad
Adelaide helps marketers “understand what they’re paying too much for and paying too little for,” according to its founder.
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