Brand Strategy
Marketing around the cost-of-living crisis? Maybe think again
Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.
Brand Activism
Build a stronger brand with insights on Brand Activism. Explore how leading companies leverage Brand Activism for better positioning and consumer connection.
Brand Strategy
Brands continue to steer clear of heritage months. Pride was no exception
Since January, many heritage months and days have disappeared from brands' marketing calendars, but some are continuing to be loud and proud.
Brand Strategy
Is the era of brand activism coming to an end?
Brands may be more hesitant to speak out on social and environmental causes during Trump’s second term, experts said, but others may stay the course.
Brand Strategy
Corporate Pride is quieter this year. Why that matters
“If [companies] don’t advocate for what’s right, for the freedoms we think democracy should espouse, then they become part of the problem,” Ron Hill, a professor at American University, told us.
Brand Strategy
While some agencies speak out, clients are silent on abortion
While GSD&M and Bospar aren’t pushing clients to speak out on the potential fate of Roe, they’re making sure they’re part of the conversation.
Brand Strategy
While some agencies speak out, their clients are mostly silent on abortion
Agencies like GSD&M and Bospar PR aren’t pushing clients to speak out on the potential fate of Roe, but they’re making sure they’re part of the conversation.
Brand Strategy
Brands are speaking out on social issues, but it could take years before consumers believe their efforts are sincere
Until companies put the work in and hold themselves accountable to commitments, consumer skepticism “is what it is,” a retail and e-commerce analyst told us.
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