Purpose, Ethics, & Responsibility

Marketers say the state law could usher in an era where labeling AI use is a common practice.

Kalshi and Polymarket recently offered people free groceries in NYC, but the optics weren’t necessarily in the brands’ favor, experts told us.

We spoke with Duncan Meisel, executive director of Clean Creatives, about the current state of sustainability in marketing.

Since January, many heritage months and days have disappeared from brands' marketing calendars, but some are continuing to be loud and proud.

Tony’s Chocolonely and Califia Farms are balancing the political climate with consumer sentiment, according to executives.

Two major advertising holding companies scrubbed DEI language from their sites.

Paramount, Pepsi, and Warner Bros. Discovery joined a growing list of brands dismantling or softening initiatives.