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Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.
The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.
“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.
Marketers need to “feed the system” with content, one Meta exec said.
The company is popping up in New York, Chicago, and LA to highlight historical figures.
Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
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