Social & Influencers
How Poppi’s founder is using her platform to launch her next venture
Allison Ellsworth, who founded the probiotic-soda brand, is working on a new brand and encouraging her followers to apply.
Brand Building
Learn how top brands are mastering brand building to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Social & Influencers
Why this CEO thinks social-first is a powerful brand-building tool
Ahead of the fifth annual Marketing Brew Summit, Tory Bartlett, CEO of PopUp Bagels, shared why he thinks marketers should stop chasing the next new thing.
Social & Influencers
‘She’s a cultural icon’: How Barbie’s marketing team is targeting fans across generations this year
Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.
Social & Influencers
‘This famous butt’: How Verizon created that ad with Connor Storrie
The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.
Social & Influencers
Aerie doubles down on its no-AI pledge in its latest campaign
“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.
Social & Influencers
Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts
Marketers need to “feed the system” with content, one Meta exec said.
Social & Influencers
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
The company is popping up in New York, Chicago, and LA to highlight historical figures.
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