Social & Influencers
Why MLB invited hundreds of influencers to postseason games
The league is looking to work with “people who we know will be respectful of the rules” as it aims to boost interest in the game, one VP said.
Strategy & Trends
From emerging trends to major industry moves, get the pulse on strategy & trends. Discover how leading brands are evolving their strategies and reaching new audiences.
Social & Influencers
Why BelliWelli’s co-founder and CEO is filming skits in Walmart at night
Creating videos of customers fighting over the product helps drive sales for the fiber brand, she told us.
Social & Influencers
Inside Chipotle’s ‘chronically online’ social strategy
The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, senior director of social and influencer at Chipotle, told us.
Social & Influencers
Coworking with Emily Steele
She’s CEO and co-founder, Hummingbirds.
Social & Influencers
Inside Rogaine’s push to position itself as a solution for men and women alike
Amid a broader shift in how consumers perceive hair loss, the category-defining company doesn’t want to be seen as only “a man’s brand,” an exec told us.
Social & Influencers
For Cakes Body, the next phase of its founder-led marketing is owned entertainment
The TikTok-native nipple-cover brand is launching Cakes Media, a socially native entertainment company dedicated to episodic storytelling.
Social & Influencers
Inter Milan grew followers, impressions, and views—while posting less
The Serie A club decreased its posting by about a third in the past year but nonetheless surpassed 100 million followers, its brand and marketing director told us.
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