Social & Influencers
The secret brine behind Grillo’s online success
The pickle brand is leaning into organic interactions and an irreverent tone, racking up millions of views and likes in the process.
Strategy & Trends
From emerging trends to major industry moves, get the pulse on strategy & trends. Discover how leading brands are evolving their strategies and reaching new audiences.
Social & Influencers
5 years in, the brand ROI from sorority rush is only growing
The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may devote around a third of their back-to-school marketing budgets to the phenomenon.
Social & Influencers
How 818 Tequila brought the influencer experience to fans’ weddings
The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.
Social & Influencers
Inside Away’s new ‘programming’ strategy for social media
“When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, VP of brand, told us.
Social & Influencers
Inside the Chicago Bulls’ Easter–egg–filled schedule release video
The key to the well-received video, according to the team’s VP of content marketing, was to “make it for the group chat.”
Social & Influencers
‘How could you re-create perfection?’: Inside Astral Tequila’s microdrama homage to ‘Practical Magic 2’
The young tequila brand is hoping to connect with new and returning audiences engaging with the supernatural sequel.
Social & Influencers
Inside Strava’s push into strength training
The fitness app, which has long been most associated with running, is working to get users to tap into its features for other sports and modes of training.
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