Strategy & Trends

Explore deep dives into Strategy & Trends within the Social & Influencers landscape. Marketing Brew brings you essential updates and strategies for modern ma...

Brand Building
Community Building
Content Distribution
Creator Economy
Full-Funnel Marketing (Social)
Influencer Marketing Strategy
Newfronts (Social)
Organic Reach
Paid Social
Social Media Strategy
Social Media Trends
Social Studies
User-Generated Content (UGC)
Photo collage of a woman gesturing while livestreaming into a phone and ring light on a stand, with a nameplate in front of her that reads "Creator-in-chief"
Social & Influencers

Why so many creators are joining the C-suite

Druski, Jake Shane, Whitney Leavitt, and Kristen Hollingshaus are among those touting executive-sounding titles for big-name brands.

Katie Hicks
Kay Hsu
Social & Influencers

All things creator marketing with Kay Hsu

The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared her perspective on the future of creator marketing.

Kelsey Sutton
A film reel moves across the front of a smartphone screen.
Social & Influencers

Clip it good: How marketers are making experiences worth clipping

As short-form content proliferates online, brands may need to adapt content strategies to match.

Kristina Monllos
A teenager in their room, holding a phone with the Instagram logo on the screen
Social & Influencers

Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report

A number of platforms, excluding Facebook, notched double-digit growth in Q1 2026.

Jasmine Sheena
Grant and Ash posing
Social & Influencers

How Grant & Ash are rewriting the rules of creator brand safety

The philosophy of the duo known as A Twink and a Redhead? It’s “better to be controversial in advertising than boring.”

Katie Hicks
Photo collage showing a screenshot from CNN using Kalshi data for political analysis, next to a screenshot from the Golden Globes with Polymarkets data showing Golden from KPop Demon Hunters winning best song.
Social & Influencers

Polymarket and Kalshi are turning TV programming into one big casino

Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.

Jennimai Nguyen
A still from the opening of the podcast Marketing Brew Weekly, showing hosts Katie Hicks, Kelsey Sutton, and Jennimai Nguyen above a repeating graphic of a teal speech bubble with a heart in it
Social & Influencers

‘Marketing Brew Weekly’ won a Webby!

Seven months in, our podcast is just getting started.

Kelsey Sutton

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