Social & Influencers
Why Sun Cruiser tapped its first athlete partner during her offseason
The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.
Brand Collaborations (Influencers)
Master Brand Collaborations (Influencers) with Marketing Brew. Discover how Brand Collaborations (Influencers) is redefining social media strategy, creator p...
Social & Influencers
Influencers are expanding far beyond their social media channels—and brands are both a tool and a benefactor
Influencer Tefi Pessoa recently partnered with The Cut to launch a podcast, and it’s brand synergy for both parties.
Social & Influencers
The internet (and brands) can’t get enough Sylvanian Drama
We spoke with account creator Thea Von Engelbrechten about the inspiration for the account and the success of her brand partnership videos.
Social & Influencers
Meet the artist behind those viral paintings of your favorite foods
Noah Verrier has made a name for himself online for his still-life paintings featuring brands like McDonald’s and Modelo.
Social & Influencers
How Catbird designs its collaborations
Sriya Karumanchi, director of marketing and communications for the jewelry brand, shares the strategy and creativity behind its partnership strategy.
Social & Influencers
How brands are collaborating with the Queen of Christmas
Mariah Carey’s holiday checks aren’t just coming from royalties.
Social & Influencers
What Sophia Bush looks for in a brand partner
“I have a long metric sheet, it’s a deep conversation, and it takes time,” she told Marketing Brew.
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