Influencers

The unexpected brands running creators want to work with

After a run, “I always want ice cream,” one runner said. Another dreams of a cookie sponsorship. But snack-food brands are few and far between in running partnerships…so far.

How soccer creators are helping to make the World Cup more than a moment

Leagues like La Liga in Spain and Bundesliga in Germany are eager to hook American fans this summer, and they’re using influencers to do it.

A ‘new way of marketing’: Inside Expedia’s partnership with IShowSpeed

A long-term deal with the livestreamer, which kicked off with a breakneck visit to four Caribbean destinations, is part of a new “social-first” approach from the travel brand.

Sydney Sweeney is back for another American Eagle campaign

CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.

How Vivian Tu went from creator to SoFi’s chief of financial empowerment

Tu, who assumed the role in November, is now the face of SoFi’s latest TV and streaming campaign.

Why Sun Cruiser tapped its first athlete partner during her offseason

The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.

Volume up: How audio creators lead with authenticity