Influencers

Sydney Sweeney is back for another American Eagle campaign

CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.

How Vivian Tu went from creator to SoFi’s chief of financial empowerment

Tu, who assumed the role in November, is now the face of SoFi’s latest TV and streaming campaign.

Why Sun Cruiser tapped its first athlete partner during her offseason

The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.

Volume up: How audio creators lead with authenticity

How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands

Schroeder’s short, comedic ballads feature just about everything under the sun, and brands are clamoring to work with him.

The art of the celebrity ad deal

Keith Gelman, founder of Talent Partnerships Advisors, has homed in on how to help brands broker a celebrity brand deal that works for all parties involved.

Influencers are expanding far beyond their social media channels—and brands are both a tool and a benefactor

Influencer Tefi Pessoa recently partnered with The Cut to launch a podcast, and it’s brand synergy for both parties.