Brand Strategy
How FX brought a slice of the ‘Adults’ life to life
Ahead of the sitcom’s second season, FX tapped into typical young-adult experiences and locations to drum up excitement.
Brand Experiences
Your go-to source for brand experiences insights, case studies, and expert analysis. Stay informed on the tools and tactics driving success in today’s competitive market.
Brand Strategy
Lavazza plans to provide more than just a caffeine boost to US Open fans
For its 12th year as a tournament sponsor, the coffee brand is looking to “reinvent” its presence this year, an exec told us.
Brand Strategy
Candlemaking, tarot cards, yoga, and more: Inside Recess’s event-centric strategy
The beverage brand, which recently quadrupled its events budget, is looking to get “cans in hands,” new CMO Zech Francis told us.
Brand Strategy
What’s up with those Museum of Sex bus ads?
Expect to see the museum logo plastered across New York City buses through the end of the year.
Brand Strategy
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
The Australian beauty brand built out an escape room based on a microdrama to bring its brand world to life in multiple ways, its CMO said.
Brand Strategy
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
The travel brand is highlighting experiences over technology in its newest campaign.
Brand Strategy
Behind the scenes of Bush’s college football bowl…of beans
The SEC sponsor recently claimed the naming rights to a college football bowl game, which will be known as the Bush’s Boca Raton Bowl of Beans this year.
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