Stay ahead of the curve with the latest in brand positioning. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
With a new slate of executives at the helm, the wearables company is focused on making deeper inroads in sports sponsorships as it looks to win over women consumers, CMO DJ van Hameren said.
A campaign with Nicholas Braun released last month is just the start of more brand-forward marketing from the American-made timepiece brand.
As AI ads become increasingly commonplace across platforms, “nothing is more analog” than a handmade figurine, one executive told us.
“We’re tapped into something that is rather culturally relevant now,” Patricia Varella, creative director at Polaroid, told us—which is why the brand brought the message back for a second year.
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
The sports media company is capitalizing on mass interest in the World Cup with a spot called “Fandom Belongs to Everyone.”
“It was probably one of the best road trips I’ve ever had,” Joe Sciarrotta, deputy CCO at Ogilvy Worldwide, told us.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
