Brand Strategy
ESPN never had one official brand identity—until now
The ESPN Creative Studio recently introduced guidelines defining its iconic logo, font, and color for the digital and DTC age. But don’t call it a rebrand.
Brand Positioning
Build a stronger brand with insights on Brand Positioning. Explore how leading companies leverage Brand Positioning for better positioning and consumer conne...
Brand Strategy
CMOs on their biggest priorities for 2026—excluding AI
From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.
Brand Strategy
Zoom looks to reshape its story with its biggest brand campaign yet
A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.
Brand Strategy
Coworking with John Miller
He’s founder and president, Scribewise.
Brand Strategy
Coworking with Priya Gill
She’s global head of marketing, SurveyMonkey.
Brand Strategy
Apple is Kantar’s most valuable brand for fourth year in a row
The tech giant was the only company in Kantar’s annual BrandZ report with a brand value in the trillions, up 28% year over year to $1.3 trillion.
Brand Strategy
Five Iron takes a big swing at casual golfers for its first-ever brand campaign
The indoor golf and entertainment company set out to make golf appear more approachable at a time of year when the sport is most culturally relevant.
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