Brand Positioning | Tags

Photo collage combining an Archer billboard featuring the Mandalorian and Grogu, a still from an ad in which a yellow hand holding a Slim Jim is busting through a laptop screen, and a package of Jack Links Original flavor 3 Simple Ingredients beef jerky.

How meat-snack marketers are meeting the moment

The category is still “really under-penetrated,” one exec said. Partnerships, education, and community-building social strategies are aimed at changing that.

Jennimai Nguyen

ESPN never had one official brand identity—until now

The ESPN Creative Studio recently introduced guidelines defining its iconic logo, font, and color for the digital and DTC age. But don’t call it a rebrand.

a pink van for a pop-up event, a woman standing in front of a slide with pie charts, and a red carpet, compiled in a collage indicating CMO priorities for 2026

CMOs on their biggest priorities for 2026—excluding AI

From cultural alignment to improved brand experience, marketers told us what’s going to be important for them in the New Year.

Alyssa Meyers, Jasmine Sheena, Jennimai Nguyen, Katie Hicks, Kristina Monllos

Bowen Yang, dressed in a suit and wearing glasses, points toward the ceiling in an office, in a still from an ad campaign from Zoom promoting the video conferencing tool's AI functionalities

Zoom looks to reshape its story with its biggest brand campaign yet

A new ad starring Bowen Yang proclaims all the ways customers can use Zoom beyond virtual meetings.

Jennimai Nguyen

John Miller, founder and president, Scribewise.

Coworking with John Miller

He’s founder and president, Scribewise.

Priya Gill, global head of marketing at SurveyMonkey

Coworking with Priya Gill

She’s global head of marketing, SurveyMonkey.

Apple store

Apple is Kantar’s most valuable brand for fourth year in a row

The tech giant was the only company in Kantar’s annual BrandZ report with a brand value in the trillions, up 28% year over year to $1.3 trillion.