Explore essential core brand strategy insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
With a new slate of executives at the helm, the wearables company is focused on making deeper inroads in sports sponsorships as it looks to win over women consumers, CMO DJ van Hameren said.
A campaign with Nicholas Braun released last month is just the start of more brand-forward marketing from the American-made timepiece brand.
As AI ads become increasingly commonplace across platforms, “nothing is more analog” than a handmade figurine, one executive told us.
“We’re tapped into something that is rather culturally relevant now,” Patricia Varella, creative director at Polaroid, told us—which is why the brand brought the message back for a second year.
The dating app is expanding Tinder Events globally, with plans to be live in 26 cities by the end of September.
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
The company’s senior corporate archivist supports brand marketers’ various requests, dives deep into brand histories, and creates the archives of tomorrow.
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