Brand Strategy
A guide to creating successful brand merch
Experts from Chain, Fishwife, and Chili’s share their insights based on their biggest merch launches to date.
Core Brand Strategy
Explore essential core brand strategy insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
Under the hood of Under Armour’s quest to reconnect with its football roots
The sports equipment brand “never got away” from football in its marketing, one exec said, but has been putting the sport more obviously front and center in recent years.
Brand Strategy
What’s in a name? EV naming trends evolve to match the market
One of the latest entrants is the Ford Fathom, a name meant to convey a deep understanding of the customer.
Brand Strategy
Inside the marketing powering Whoop’s ‘pivotal’ next act
With a new slate of executives at the helm, the wearables company is focused on making deeper inroads in sports sponsorships as it looks to win over women consumers, CMO DJ van Hameren said.
Brand Strategy
Inside the marketing strategy powering Shinola’s ‘new era’
A campaign with Nicholas Braun released last month is just the start of more brand-forward marketing from the American-made timepiece brand.
Brand Strategy
The dos and don’ts of a logo refresh
Marketing Brew Weekly looks at the brands that have done a logo refresh—the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses.
Brand Strategy
Trying to personify your brand? Consider a puppet
As AI ads become increasingly commonplace across platforms, “nothing is more analog” than a handmade figurine, one executive told us.
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