Brand Strategy
Why this fintech marketer is betting on trust over attention
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
Core Brand Strategy
Explore essential core brand strategy insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
10,000 items, 5,000 square feet, 160 years of history: Inside General Mills’s brand archive
The company’s senior corporate archivist supports brand marketers’ various requests, dives deep into brand histories, and creates the archives of tomorrow.
Brand Strategy
Behind the scenes of The Gist’s first brand campaign
The sports media company is capitalizing on mass interest in the World Cup with a spot called “Fandom Belongs to Everyone.”
Brand Strategy
‘Sex is back’: Why Brooklinen went from double entendre to ads that are ‘overt’
“We’re seeing now that people, culture, entertainment [are] a little less fearful of it,” Brooklinen’s CMO told us.
Brand Strategy
Inside Nespresso’s dual-ambassador strategy
The brand is pairing singer Dua Lipa with its long-standing partner and actor George Clooney for multigenerational impact.
Brand Strategy
‘Funding joy’: How NYC Pride planned for another year of reduced corporate allyship
The nonprofit scaled back its budget for 2026, anticipating less funding from big brands once again.
Brand Strategy
How a road trip across the USA informed Coca-Cola’s America 250 campaign
“It was probably one of the best road trips I’ve ever had,” Joe Sciarrotta, deputy CCO at Ogilvy Worldwide, told us.
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