Brand Strategy
Inside Nespresso’s dual-ambassador strategy
The brand is pairing singer Dua Lipa with its long-standing partner and actor George Clooney for multigenerational impact.
Core Brand Strategy
Explore essential core brand strategy insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Brand Strategy
'Funding joy': How NYC Pride planned for another year of reduced corporate allyship
The nonprofit scaled back its budget for 2026, anticipating less funding from big brands once again.
Brand Strategy
How a road trip across the USA informed Coca-Cola’s America 250 campaign
“It was probably one of the best road trips I’ve ever had,” Joe Sciarrotta, deputy CCO at Ogilvy Worldwide, told us.
Brand Strategy
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
Subscription revenue makes up a third of the company’s total revenue, CEO Neal Mohan recently shared, and there are advertising opportunities stemming from that growth.
Brand Strategy
Inside Hint’s satirical, sexed-up campaign to make consumers crave water
In addition to a campaign playing on sex-sells marketing tropes, the brand created an OnlyFans page.
Brand Strategy
How meat-snack marketers are meeting the moment
The category is still “really under-penetrated,” one exec said. Partnerships, education, and community-building social strategies are aimed at changing that.
Brand Strategy
‘Everybody gets it’: Inside the brand partnerships powering ‘The Devil Wears Prada 2’
The staying power and cultural relevance of the film meant marketers flocked to the sequel—and “it was extremely competitive for brands to get involved,” one exec said.
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