Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Brand Refresh
Build a stronger brand with insights on Brand Refresh. Explore how leading companies leverage Brand Refresh for better positioning and consumer connection.
Brand Strategy
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
The brand is tapping into cultural moments like the Winter Games, World Cup, and America250 to bring its message home, an exec said.
Brand Strategy
Coworking with Stacey Andrade-Wells
She’s CMO, Liquid I.V.
Brand Strategy
‘Blanding’ is still going strong
While legacy companies like PayPal embrace simplicity, some emerging brands are experimenting with bolder design choices.
Brand Strategy
Verizon CMO Leslie Berland talks rebrand and career
The marketing vet previously held roles at Twitter, AmEx, and Peloton.
Brand Strategy
Etsy seeks to return to its roots with human-centric campaign
The company is seeking to change perceptions and distance itself from mass-produced items, which have flooded the site in recent years.
Brand Strategy
The story behind NewYork-Presbyterian’s ‘Stay Amazing’ brand refresh
Weeks into CMCO Devika Mathrani’s arrival at the health system, she told her boss she needed “to blow up the brand.”
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