Brand Strategy
Inside Nespresso’s dual-ambassador strategy
The brand is pairing singer Dua Lipa with its long-standing partner and actor George Clooney for multigenerational impact.
Brand Refresh
From emerging trends to major industry moves, get the pulse on brand refresh. Discover how leading brands are evolving their strategies and reaching new audiences.
Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Brand Strategy
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
The brand is tapping into cultural moments like the Winter Games, World Cup, and America250 to bring its message home, an exec said.
Brand Strategy
Coworking with Stacey Andrade-Wells
She’s CMO, Liquid I.V.
Brand Strategy
‘Blanding’ is still going strong
While legacy companies like PayPal embrace simplicity, some emerging brands are experimenting with bolder design choices.
Brand Strategy
Verizon CMO Leslie Berland talks rebrand and career
The marketing vet previously held roles at Twitter, AmEx, and Peloton.
Brand Strategy
Etsy seeks to return to its roots with human-centric campaign
The company is seeking to change perceptions and distance itself from mass-produced items, which have flooded the site in recent years.
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