TV & Streaming
How Liquid I.V. got written into the plot of ‘Off Campus’
The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.
Brand Storytelling (TV)
Get the essential updates and strategic advice on brand storytelling in TV. From platform changes to consumer behavior shifts, we provide the context behind the headlines.
TV & Streaming
What Apple TV’s subtle name change might signal in streaming
Removing the plus sign from the service’s name aligns with what customers need from streaming, brand experts told us.
TV & Streaming
How the festival circuit can give streamers like Apple TV+ a marketing boost
Apple TV+ spends less than its peers on TV advertising, but having shows like “Disclaimer” the Venice Film Festival can help build hype.
TV & Streaming
Why Pluto TV emphasized human-led curation in its fall campaign
AI may be all the rage, but the free streamer is betting that viewers prefer recommendations from real people.
TV & Streaming
No, you’re not imagining it: Streaming services’ new favorite color is blue
Blue is a safe—if boring—bet, branding experts say.
TV & Streaming
Streamers are creating companion podcasts for superfans of their shows
Michael Gluckstadt, director of content on the podcast team for HBO Max, told us “podcasting really lets us hit that audience with that extra stuff that they want without necessarily blowing up the budget to do so.”
TV & Streaming
Mood Board: Hulu IDs show off artists’ takes on streaming TV
Two dozen clips are odes to a traditional medium.
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