TV & Streaming
Why would a hotel brand sponsor a Coachella docuseries?
Marriott Bonvoy sponsored the second season of the musician-centered 'Arrival' to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.
Brand Storytelling (TV)
Get the essential updates and strategic advice on brand storytelling in TV. From platform changes to consumer behavior shifts, we provide the context behind the headlines.
TV & Streaming
Base44 is one of the most-viewed brands on YouTube. Here’s a look at its ad strategy
We chatted with Omer Shai, CMO of parent company Wix, about how the vibe-coding platform is looking to win over users in a crowded category.
TV & Streaming
How Liquid I.V. got written into the plot of ‘Off Campus’
The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.
TV & Streaming
What Apple TV’s subtle name change might signal in streaming
Removing the plus sign from the service’s name aligns with what customers need from streaming, brand experts told us.
TV & Streaming
How the festival circuit can give streamers like Apple TV+ a marketing boost
Apple TV+ spends less than its peers on TV advertising, but having shows like “Disclaimer” the Venice Film Festival can help build hype.
TV & Streaming
Why Pluto TV emphasized human-led curation in its fall campaign
AI may be all the rage, but the free streamer is betting that viewers prefer recommendations from real people.
TV & Streaming
No, you’re not imagining it: Streaming services’ new favorite color is blue
Blue is a safe—if boring—bet, branding experts say.
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