TV & Streaming
Why would a hotel brand sponsor a Coachella docuseries?
Marriott Bonvoy sponsored the second season of the musician-centered 'Arrival' to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.
Streaming Strategy
Unlock the strategies driving success in streaming strategy today. Dive into our comprehensive reporting on the technologies and creative shifts defining the industry.
TV & Streaming
Base44 is one of the most-viewed brands on YouTube. Here’s a look at its ad strategy
We chatted with Omer Shai, CMO of parent company Wix, about how the vibe-coding platform is looking to win over users in a crowded category.
TV & Streaming
How Liquid I.V. got written into the plot of ‘Off Campus’
The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.
TV & Streaming
Amazon’s Interactive Video Ads are getting personal(ized)
A dynamic ad feature, announced ahead of Upfronts, is designed to adjust ad copy based on data signals.
On-Demand Webinar
Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth
In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.
TV & Streaming
What Apple TV’s subtle name change might signal in streaming
Removing the plus sign from the service’s name aligns with what customers need from streaming, brand experts told us.
TV & Streaming
Netflix overhauls its home screen so users don’t have to do ‘eye gymnastics’
The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.
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