Streaming Strategy

Removing the plus sign from the service’s name aligns with what customers need from streaming, brand experts told us.

The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.

The company’s bicultural streaming package arrives as multilingual and Spanish-speaking households continue to grow in the US.

The features are designed to create a “welcoming environment for Gen Z,” NBCU’s president of advertising and partnerships said at CES.

At the AMC Networks-owned service, “it’s not just about October,” one exec said.

Apple TV+ spends less than its peers on TV advertising, but having shows like “Disclaimer” the Venice Film Festival can help build hype.

The streaming bundle will get a promotional boost during the Olympics and in retail locations.