TV & Streaming
How Liquid I.V. got written into the plot of ‘Off Campus’
The hydration brand’s integration into several episodes of Prime Video’s hit hockey romance is the latest example of a fictional sports sponsorship.
Streaming Strategy
Unlock the strategies driving success in streaming strategy today. Dive into our comprehensive reporting on the technologies and creative shifts defining the industry.
TV & Streaming
Amazon’s Interactive Video Ads are getting personal(ized)
A dynamic ad feature, announced ahead of Upfronts, is designed to adjust ad copy based on data signals.
On-Demand Webinar
Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth
In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.
TV & Streaming
What Apple TV’s subtle name change might signal in streaming
Removing the plus sign from the service’s name aligns with what customers need from streaming, brand experts told us.
TV & Streaming
Netflix overhauls its home screen so users don’t have to do ‘eye gymnastics’
The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.
TV & Streaming
Comcast is looking to win Hispanic viewers with Now TV Latino
The company’s bicultural streaming package arrives as multilingual and Spanish-speaking households continue to grow in the US.
TV & Streaming
Peacock is testing mini-games and vertical videos to boost engagement
The features are designed to create a “welcoming environment for Gen Z,” NBCU’s president of advertising and partnerships said at CES.
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