Brand Strategy
‘Sex is back’: Why Brooklinen went from double entendre to ads that are ‘overt’
“We’re seeing now that people, culture, entertainment [are] a little less fearful of it,” Brooklinen’s CMO told us.
Brand Voice
From emerging trends to major industry moves, get the pulse on brand voice. Discover how leading brands are evolving their strategies and reaching new audiences.
Brand Strategy
Do you Yahoo? How the 30-year-old internet brand is reimagining its voice
Marketing execs are focused on modernizing a brand that already had a “self-aware sense of humor.”
Brand Strategy
Define your brand voice through celebrities and brand archetypes
One's more fun, one's more thorough
Brand Strategy
Delta’s claim that Covid is now an ‘ordinary seasonal virus’ comes back to bite it
The blunder has sparked a larger conversation about how companies should frame the pandemic.
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