Bundling Wars

Get the essential updates and strategic advice on bundling wars. From platform changes to consumer behavior shifts, we provide the context behind the headlines.

A classic TV set in a midcentury modern living room
TV & Streaming

For the TV industry, what’s old is new again

Streamers are embracing tried-and-true strategies like bundles, live sports, and, yes, even more ads.

Kelsey Sutton, Jasmine Sheena
NBC and Peacock logo on black background, photographed at a college football game
TV & Streaming

Comcast plans Peacock, Apple TV+, and Netflix streaming bundle

The StreamSaver bundle is the latest of many similar offers designed to attract customers and reduce churn.

Kelsey Sutton

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