TV & Streaming
AI brands are pumping ad dollars into linear TV
Companies like OpenAI and Anthropic are on pace to surpass 2025 spending as consumer sentiment shifts.
TV & Streaming Landscape
Stay updated on TV & streaming landscape with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
TV & Streaming
Exclusive: Kochava and Fetch partner on streaming rewards program Loyalty+
Viewers could be rewarded for actions like downloading an app or finishing a show.
TV & Streaming
How Netflix blew up the TV industry—and shaped a new one
Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.
TV & Streaming
Apple TV+ hits refining records with ‘Severance’ Season 2
The series, which saw 582 million minutes of viewing for the week of Feb. 3 through Feb. 9, is the streamer’s most-watched show.
TV & Streaming
Live sports pushes TV time up 5% in January: Nielsen
And Netflix now accounts for 8.6% of all viewership.
TV & Streaming
FAST channels continue catching on—and fast
Brands like PBS, Samsung, and Roku are leaning in, and execs say they expect more shoppable advertising experiences to follow.
TV & Streaming
How the major streamers stacked up in 2024
Netflix is going out with a bang thanks to a livestreamed Beyoncé performance on Christmas Day.
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