Brand Strategy
The State of the CMO
The age of AI is making marketing more important than ever—but more expectations and responsibilities, combined with largely flat budgets, are putting pressure on top practitioners.
CMO Leadership
Your go-to source for CMO leadership insights, case studies, and expert analysis. Stay informed on the tools and tactics driving success in today’s competitive market.
Brand Strategy
Coworking with Justine Frostad
She’s CMO, Cognitiv.
Brand Strategy
Coworking with Erin Hutchinson
She’s CMO of Trilliad.
Brand Strategy
John Peyton thought Applebee’s ‘Survivor’ tie-in was ‘the dumbest thing’ he had ever heard. He was wrong
The Dine Brands CEO was convinced the partnership would miss the mark. Instead, it became a reminder that leaders don’t always have the best marketing instincts—and that knowing when to trust your team matters.
Brand Strategy
Coworking with Brian Kotlyar
He’s CMO, Hightouch.
Brand Strategy
Average CMO tenure holds firm at 4.2 years, according to new data
And there are more first-time CMOs than ever, according to head-hunting firm Spencer Stuart.
Brand Strategy
What CEOs really think about their CMOs
More CEOs gave their CMOs an A on an academic grading scale as of 2023 than 2022, according to a report from marketing agency Boathouse.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
