Your go-to source for CMO leadership insights, case studies, and expert analysis. Stay informed on the tools and tactics driving success in today’s competitive market.
The Dine Brands CEO was convinced the partnership would miss the mark. Instead, it became a reminder that leaders don’t always have the best marketing instincts—and that knowing when to trust your team matters.
He’s CMO, Hightouch.
And there are more first-time CMOs than ever, according to head-hunting firm Spencer Stuart.
More CEOs gave their CMOs an A on an academic grading scale as of 2023 than 2022, according to a report from marketing agency Boathouse.
He joined the agency in February.
For CMOs, “winning today is really, really hard,” Greg Welch, a partner at executive search and consulting firm Spencer Stuart, explained.
A Gartner analyst told us that the “marketing executive talent pool is richer for the moment.”
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