Brand Strategy
Average CMO tenure holds firm at 4.2 years, according to new data
And there are more first-time CMOs than ever, according to head-hunting firm Spencer Stuart.
Leadership & Organization
Explore deep dives into Leadership & Organization within the Brand Strategy landscape. Marketing Brew brings you essential updates and strategies for modern ...
Brand Strategy
What CEOs really think about their CMOs
More CEOs gave their CMOs an A on an academic grading scale as of 2023 than 2022, according to a report from marketing agency Boathouse.
Brand Strategy
UM CEO Sasha Savic has left
He joined the agency in February.
Brand Strategy
Why is CMO tenure so low?
For CMOs, “winning today is really, really hard,” Greg Welch, a partner at executive search and consulting firm Spencer Stuart, explained.
Brand Strategy
Here are the brands starting 2023 with new CMOs
A Gartner analyst told us that the “marketing executive talent pool is richer for the moment.”
Brand Strategy
CMO tenure is at its shortest in more than a decade. What does it take to stay in the role?
The ability to be “financially conversant,” connecting marketing performance to the broader business, can separate “truly high-performing CMOs from everyone else,” said the executive lead of Deloitte's CMO Program.
Brand Strategy
Women CMOs outnumber men for the first time, study finds
But CMO tenure is still “remarkably low” compared to other C-suite roles.
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