Co-Branding

Dive into the world of co-branding with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.

A split graphic of a blonde woman lounging on a chaise wearing a pink high-slit dress and a set of Knix underwear
Brand Strategy

How Knix brought A Court of Thorns and Roses to life for an audience of ‘enthralled’ fans

The intimates brand released a line of book-inspired lingerie to test out new silhouettes.

Jennimai Nguyen
Photo collage showing multiple brand partnerships with 'The Devil Wears Prada 2,' including a person wearing a Starbucks jacket that has pockets to hold multiple cups of coffee, actress Helen J. Shen taking a selfie with a S26 phone in front of a Samsung display on the red carpet, and a Diet Coke banner ad that reads "A diet Coke please. That's all." next to the movie's iconic visual of devil-pronged red high heels.
Brand Strategy

‘Everybody gets it’: Inside the brand partnerships powering ‘The Devil Wears Prada 2’

The staying power and cultural relevance of the film meant marketers flocked to the sequel—and “it was extremely competitive for brands to get involved,” one exec said.

Kristina Monllos
image from Netflix and GM Super Bowl campaign
Brand Strategy

Netflix and GM will plug electric vehicles in joint Super Bowl ad

A co-branded spot will promote GM cars and Netflix stories in a push to make electric vehicles more ubiquitous.

Kelsey Sutton
Fishwife's Campfire Cod on a plate
Brand Strategy

Inside Fishwife and Graza’s recent cobrand

The two DTCs recently partnered to create Campfire Cod.

Phoebe Bain

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Marketing Brew