Commerce Media

Stay ahead of the curve with the latest in commerce media. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Mastercard logo flies on a flag outside of a bank
Ad Tech & Programmatic

‘Data is what we do’: Why Mastercard entered the commerce media race

With roughly 160 billion transactions annually, Mastercard’s data is key to its pitch to marketers, an exec said.

Kristina Monllos
A retail shopping bag with a computer mouse hovering over it
Ad Tech & Programmatic

What 2026 has in store for commerce media, according to experts

Brands may seek out buying simplicity, and AI agents could mean a “battle for the soul of retail media,” one executive said.

Kristina Monllos

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