Commerce Media

Navigate the complexities of Commerce Media in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Commerce Media.

Mastercard logo flies on a flag outside of a bank
Ad Tech & Programmatic

‘Data is what we do’: Why Mastercard entered the commerce media race

With roughly 160 billion transactions annually, Mastercard’s data is key to its pitch to marketers, an exec said.

Kristina Monllos
A retail shopping bag with a computer mouse hovering over it
Ad Tech & Programmatic

What 2026 has in store for commerce media, according to experts

Brands may seek out buying simplicity, and AI agents could mean a “battle for the soul of retail media,” one executive said.

Kristina Monllos

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Marketing Brew