Ad Tech & Programmatic
Where should retail media networks make their pitch for ad dollars?
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
Retail Media & Commerce Advertising
Explore deep dives into Retail Media & Commerce Advertising within the Ad Tech & Programmatic landscape. Marketing Brew brings you essential updates and stra...
Ad Tech & Programmatic
‘Data is what we do’: Why Mastercard entered the commerce media race
With roughly 160 billion transactions annually, Mastercard’s data is key to its pitch to marketers, an exec said.
Ad Tech & Programmatic
What the Perplexity-Amazon lawsuit could mean for digital advertising
A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.
Ad Tech & Programmatic
What 2026 has in store for commerce media, according to experts
Brands may seek out buying simplicity, and AI agents could mean a “battle for the soul of retail media,” one executive said.
Ad Tech & Programmatic
Google unveils new personalization features for retail ads
“Loyalty is a foundational feature,” said Jyotika Prasad, the company’s senior director of retail ads.
Ad Tech & Programmatic
How the largest retail media networks are stacking up
For the first time, Target shared the size of its advertising business.
Ad Tech & Programmatic
Pop-up ads in cars? It could happen
While a Jeep owner discovered what the company described as a glitch, automakers like Ford are laying groundwork that could allow them to monetize in-vehicle eyeballs.
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