Sports Marketing
The first USWNT didn’t have original kits. 40 years later, they changed that
The 17 members of the first US women’s national soccer team partnered with a sports memorabilia brand to create jerseys that sold out in days.
Commerce, Merchandising, & Licensing
Explore deep dives into Commerce, Merchandising, & Licensing within the Sports Marketing landscape. Marketing Brew brings you essential updates and strategie...
Sports Marketing
Why European soccer clubs are expanding into Manhattan
Manchester City is looking for a permanent retail space in the Big Apple as stateside soccer fanbases continue to grow.
Sports Marketing
The untapped market worth billions: women’s sports merch
Sport Innovation Lab found that there’s unmet demand in the space, with brands “leaving money on the table,” its CMO said.
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