Sports Marketing
The first USWNT didn’t have original kits. 40 years later, they changed that
The 17 members of the first US women’s national soccer team partnered with a sports memorabilia brand to create jerseys that sold out in days.
Sports Commerce
From emerging trends to major industry moves, get the pulse on sports commerce. Discover how leading brands are evolving their strategies and reaching new audiences.
Sports Marketing
Why European soccer clubs are expanding into Manhattan
Manchester City is looking for a permanent retail space in the Big Apple as stateside soccer fanbases continue to grow.
Sports Marketing
The untapped market worth billions: women’s sports merch
Sport Innovation Lab found that there’s unmet demand in the space, with brands “leaving money on the table,” its CMO said.
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