CPM Trends

Learn how top brands are mastering CPM trends to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.

remote in front of blurred blue TV screen
TV & Streaming

Time spent watching television ads could fall nearly a quarter by 2027, according to forecast

That’s partly because streamers don’t have as much inventory as linear TV.

Ryan Barwick
tv with dollar signs around it
TV & Streaming

TV’s scatter market has gone from bad to worse as advertisers curtail extra spending

“It’s not a very constructive environment right now,” one media executive recently said.

Kelsey Sutton
a photo of a football with money coming out of it, looking like a piggy bank
TV & Streaming

How NBC was able to sell Super Bowl inventory so quickly—and for so much money

Brands are starved for big audiences and high impact, and networks know it.

Kelsey Sutton
a picture of a plant shaped like an upward arrow being watered
TV & Streaming

GroupM exec says global ad revenue might be experiencing “fastest growth” in known history

It’s expected to grow 22.5% this year, per estimates.

Minda Smiley

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