TV & Streaming
2 in 5 ad buyers say CTV is limited by a lack of interactive capabilities: report
A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.
Ad & Revenue Models
Explore essential ad & revenue models insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
TV & Streaming
Advertisers are optimistic about Netflix’s dynamic ad options
While there’s interest in dynamic ad insertion opportunities during the Women’s World Cup, there are high CPMs to grapple with, along with potential tech challenges, buyers say.
TV & Streaming
Tubi promises passion and performance at NewFronts
The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.
TV & Streaming
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.
TV & Streaming
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
While acknowledging M&A opportunities, co-CEO Ted Sarandos said the company is “predominantly focused on growing organically.”
TV & Streaming
Paramount unveils new ad format letting advertisers own episode drops
Streaming Fixed Units are designed to help “eventize” new episodes, an exec said.
TV & Streaming
Netflix and Amazon ink DSP partnership
As part of the deal, Netflix ad inventory will be available on Amazon’s platform starting in Q4.
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