Ad & Revenue Models | Marketing Brew

A couple is on the couch watching their Roku TV while one of them scans the product with their phone.

Where does CTV belong in advertisers’ strategies? We surveyed marketers to find out

Research finds conflicting perspectives and lack of consensus.

2 in 5 ad buyers say CTV is limited by a lack of interactive capabilities: report

A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.

Jasmine Sheena

Old TV set with red screen and buffering circle

TV & Streaming

Advertisers are optimistic about Netflix’s dynamic ad options

While there’s interest in dynamic ad insertion opportunities during the Women’s World Cup, there are high CPMs to grapple with, along with potential tech challenges, buyers say.

Jasmine Sheena

A purple sign center stage that reads Tubitopia. and a darkened full crowd sitting in front of the stage.

TV & Streaming

Tubi promises passion and performance at NewFronts

The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.

Jennimai Nguyen

a blue TV set with gray and black static flickering on the screen

TV & Streaming

Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore

The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.

Jasmine Sheena

TV & Streaming

Netflix reports ‘best ad-sales quarter ever’ despite earnings miss

While acknowledging M&A opportunities, co-CEO Ted Sarandos said the company is “predominantly focused on growing organically.”

Jasmine Sheena

Jeremy Renner portraying Mike McLusky in the Paramount+ series "Mayor of Kingstown"

TV & Streaming

Paramount unveils new ad format letting advertisers own episode drops

Streaming Fixed Units are designed to help “eventize” new episodes, an exec said.

Jasmine Sheena