Creator Economy | Marketing Brew

A creator brushes her hair within the phone screen while a user engages with her and the products shown, highlighting the direct connection between user and creator.

Same creators, different Snapchat: The opportunity for brands

How creators are building meaningful relationships that drive results

A ring light with a smartphone and social media like buttons

For most creators, the career remains a side hustle: report

Most don’t bring in more than $10,000 annually from their work, according to a new survey conducted by the influencer marketing platform CreatorIQ.

Jennimai Nguyen

Photo collage showing Julian Shapiro-Barnum in the middle, a light-skinned man with dark curly hair wearing a blue patterned button-down shirt, smiling so widely at the camera that he's squinting. On the left is a screenshot from an episode of Outside Tonight showing a man playing keyboards, and on the right is a screenshot from an episode showing Julian at a desk outside interviewing a guest.

Social & Influencers

Inside ‘Outside Tonight,’ the internet’s late-night show

Julian Shapiro-Barnum, the creator most known for series like “Recess Therapy” and “Celebrity Substitute,” is trying to re-create the genre for an online audience, and brand support is what makes it all possible.

Jennimai Nguyen

A portrait of Natalie Silverstein, chief innovation officer at Collectively, a social influence agency

Social & Influencers

Why this marketer thinks brands should leave platform-specific social strategies behind

Ahead of the fifth annual Marketing Brew Summit, Natalie Silverstein, chief innovation officer at Collectively, shared her thoughts on building embedded creator-first strategies and recentering intuition in marketing.

Erika Bradbury

Morning Brew sits down with Scott Sutton

Social & Influencers

Humility, intelligence, and passion: the keys to the creator economy

Morning Brew sits down with Scott Sutton to better understand the creators and technology shaping a new digital landscape.

Ryan Aspell

Photo collage of a woman gesturing while livestreaming into a phone and ring light on a stand, with a nameplate in front of her that reads "Creator-in-chief"

Social & Influencers

Why so many creators are joining the C-suite

Druski, Jake Shane, Whitney Leavitt, and Kristen Hollingshaus are among those touting executive-sounding titles for big-name brands.

Katie Hicks

Social & Influencers

All things creator marketing with Kay Hsu

The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared her perspective on the future of creator marketing.

Kelsey Sutton