Creator Economy

Master Creator Economy with Marketing Brew. Discover how Creator Economy is redefining social media strategy, creator partnerships, and digital engagement.

Photo collage of a woman gesturing while livestreaming into a phone and ring light on a stand, with a nameplate in front of her that reads "Creator-in-chief"
Social & Influencers

Why so many creators are joining the C-suite

Druski, Jake Shane, Whitney Leavitt, and Kristen Hollingshaus are among those touting executive-sounding titles for big-name brands.

Katie Hicks
Kay Hsu
Social & Influencers

All things creator marketing with Kay Hsu

The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared her perspective on the future of creator marketing.

Kelsey Sutton
Headshot of Becky Owen, a young woman with long wavy blonde hair smiling at the camera.
Social & Influencers

All things creator marketing with Becky Owen

The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared what she’s most excited about for the future of creator marketing.

Erika Bradbury
YouTube on a TV set
Social & Influencers

YouTube touts Gemini-infused creator tools suite at NewFronts

It’s dubbed YouTube Creator Partnerships, and it’s designed to consolidate creator campaign management in one place.

Jasmine Sheena
Emma Chamberlain poses with a fan for a selfie on the SXSW red carpet.
Social & Influencers

Creators were all over SXSW. What does that mean for the industry?

The entertainment industry and brand world are reckoning with the shifting dynamics and the challenges that come amid an omnipresent focus on “authenticity.”

Jennimai Nguyen
Spotter creators stand on stage with Spotter executives in front of an image displaying "Creator TV. Always on, longform episodic programming."
Social & Influencers

Is creator TV the next era of television?

At its second annual Showcase, the creator platform Spotter argued that longform creator content represents the future of entertainment.

Jennimai Nguyen
A woman in a pink racing jacket stands between two men also wearing racing jackets and standing in front of a race car.
Social & Influencers

Racing ahead: Why platforms like Tubi are asking creators to make programming

YouTube creator Kinigra Deon’s exclusive Tubi series was a sprint to the finish, but her ability to create it quickly was an advantage over traditional Hollywood timelines, an exec said.

Jennimai Nguyen

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