Social & Influencers
Ahead of the NYC Marathon, run-club sponsorships are picking up speed
In the past year, they’ve become “a vital ingredient” for marketers looking to break into the running community, one sports agency exec said.
Creator Partnerships
Learn how top brands are mastering creator partnerships to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Social & Influencers
The perks of being a creator executive
Social networking and events platform Pie brought on entrepreneur and creator Nadya Okamoto to lead its marketing efforts as CMO. Here’s what that looks like.
Social & Influencers
The unexpected brands running creators want to work with
After a run, “I always want ice cream,” one runner said. Another dreams of a cookie sponsorship. But snack-food brands are few and far between in running partnerships…so far.
Social & Influencers
How Vivian Tu went from creator to SoFi’s chief of financial empowerment
Tu, who assumed the role in November, is now the face of SoFi’s latest TV and streaming campaign.
Social & Influencers
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Schroeder’s short, comedic ballads feature just about everything under the sun, and brands are clamoring to work with him.
Social & Influencers
What creator Niamh Adkins looks for in a brand partner
“Let [creators] come up with something that, with their specific set of marketing skills, will work best,” Adkins said.
Social & Influencers
What creator Anna Kai looks for in a brand partner
The creator, who’s built a 2+ million following across TikTok and Instagram, told us that humor and audience trust are top of mind.
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