Brand Strategy
PR giant Weber Shandwick wants to help brands combat fake articles, narratives about them
Its new division seeks to better prepare marketers faced with the spread of disinformation.
Crisis Communications
Build a stronger brand with insights on Crisis Communications. Explore how leading companies leverage Crisis Communications for better positioning and consum...
Brand Strategy
Here’s How to Avoid the Next Shrimp Toast Crunch Debacle
What General Mills strategy should have been.
Brand Strategy
Tropicana Apologizes, Removes Ad Encouraging Parents to Drink Mimosas to Deal with Pandemic Stress
Sobriety advocates spoke out on social media, saying Tropicana’s ad was far less than helpful to sober parents.
Brand Strategy
Everlane Seeks CMO to Navigate its Path Away from The Hot Seat
Everlane is looking to make meaningful, CMO-driven change in response to the backlash it's faced.
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